April 11, 2019 - "Strategic development of tourism based on the valorisation of cultural heritage" is the theme of an international conference organized by the Secretariat for Tourism, Economic Development and Entrepreneurship of the Municipality of Herceg Novi in cooperation with the local Tourism Organization and within the project "Network of Tourist Cities for the Promotion of Cultural Heritage".
As announced by the Press Service of the local government, the conference will be held on Friday, 12 April at the hotel "Lighthouse," starting at 10 am.
The meeting will attend the representatives of cities and municipalities that are project partners of the Municipality of Herceg Novi within Europe for the Citizens Program - Network of Cities: Novo Mesto (Slovenia), Torun (Poland), Vilafranca del Penedés (Spain), Trnava (Slovakia), Langenhagen and Buhl (Germany), Bihac (Bosnia and Herzegovina), and the European Association for Local Democracy (ALDA).
Also, representatives of the Ministry of Tourism and Sustainable Development, the Ministry of Culture
, the National Tourism Organization, local self-government and local tourism organizations from Montenegro, representatives of academic institutions and non-governmental organizations have been announced.
Montenegro has preserved its cultural heritage and its tradition of three significant cultures. In Montenegro, the multiethnicity and specificity of the authentic offer that contemporary tourism seeks to have been fostered, as it reacts to the homogeneity of everyday life and globalization. However, the potential of cultural heritage has not yet been sufficiently exploited in our country's offer.
Cultural tourism is based on the mosaic of locality, tradition, art forms, celebrations, and experiences, which create a portrait of a nation or a nation, reflecting the diversity and their character. It includes not only culture, but also entertainment, landscapes, gastronomy, high-quality food products, handicrafts, events, tours, and excursions. Visitors want to be informed of everything in one area, consuming a mixture of these elements. Tourists travel to sites that are proud of their cultural heritage due to the mix of all these experiences.
The objectives of the project "Network of Tourist Cities for the Promotion of Cultural Heritage" relate to the exchange of best examples of valorization of cultural heritage and cultural heritage for development and promotion of tourism, with the strengthening of European identity and values.