At the ITB fair in Berlin, the national tourism organization of Montenegro, in collaboration with the relevant ministry and partners, presented the country's tourism offer.
The Montenegrin delegation was led by Damir Davidovic, State Secretary in the Ministry of Sustainable Development and Tourism. State Secretary Damir Davidovic and director of NTO of Montenegro Zeljka Radak Kukavicic, with their associates, held several meetings with representatives of tourism companies from German speaking areas, but also from other countries, bearing in mind that ITB is the best-attended market which gathers representatives of institutions, organizations and companies from over 180 countries.
Besides the meetings with companies they have already collaborated with, there will be meetings with representatives of tour operators from 'All Tours' from Germany, 'ST' World from Japan, 'ITAKA' from Poland, as well as representatives of organizations and associations in tourism like the German Caravanning Institute.
During the meetings, joint marketing activities in these markets were discussed.
The fair takes place from March 7th to 11th, and the day before it commenceed, the national tourism organization of Montenegro had, for the first time, participated in the TravMedia event - part of the International Media Marketplace (IMM) which assembled representatives of tourism organizations, companies and media.
Representatives of NTOMNE held more than 25 meetings with representatives of media from Germany, Austria and Switzerland, among others, and with representatives of printed media including the Berliner Morgenpost, Hamburger Abendblatt and Merian, and radio stations rbb and SWR.
This year at the Montenegrin stand, there are promotions of new “green offers” which are the result from the project “Towards Low Carbon Tourism”, realized by UNDP in collaboration with the Ministry of Sustainable Development and Tourism and the National tourism organization of Montenegro. These offers represent accommodation which possess theEU Eco label and Travel Life quality signs.
The Montenegrin stand was visited by the ambassador of Montenegro in Germany Ranko Vujacic.
The German market is one of the biggest emissive markets with more than 60 million tourists per year. According to the data collected by tourism agencies, the interest in Montenegro, by the German tourists, is still increasing.
For the German market, Montenegro Airlines introduced, besides the existing lines for Frankfurt and Dusseldorf, new lines for Leipzig and Munich. Low-cost airline Wizz Air flies to Memmingen and Ryan Air to Berlin twice a week during the whole year.
In 2017 Montenegro was visited by 57.472 tourists from Germany (13,6% increase), while the number of overnight stays is 309.147 (increase of 9,5% in relation to 2016). In the total structure of touristic turn-over German participate with 3,1% in the total number of tourists, i.e. around 2,8% in the total number of overnight stays.
At the NTOMNE stand, the Montenegrin tourism offer was represented by local tourism organizations from Bar, Budva, Herceg Novi, Kotor, Podgorica, Tivat and Ulcinj, hotels HG „Budvanska Rivijera“, HG „Montenegro Stars“, „Beppler & Jacobson Montenegro“, „CentreVille Hotel & Experiences“, „Regent Porto Montenegro“, „The Chedi Lustica Bay Montenegro”, “Karisma Hotels & Resorts“, “Lazure Hotel & Marina”, tourism agencies „Adria DMC“, „Explorer DMC“, „Talas Montenegro DMC“, “Globtour Montenegro”, national airline „Montenegro Airlines“ and „Lipa cave“.
The ITB fair is the biggest tourism market in Europe. For more than fifty years, they have met the world standards in business and each year attracts even more visitors. The international character of this manifestation confirms more than 10.000 foreign presenters from 187 countries.
Text by CDM, read more at CDM