January 21, 2019 - The Tourist Organization of Herceg Novi scheduled a meeting with the workers in the tourist business of the city. The topic of the meeting to be held on Wednesday, 23 January, will be the presentation of the marketing system and the creation of city tourist offer for the 2019 season with a focus on the events.
Director Pavle Obradović explained to Radio Jadran that the Tourist Organization prepares arrangements, which will make promo material in multiple languages and be forwarded to agencies in the region and Europe. Each registered accommodation provider in Herceg Novi will have his digital template, which will enter the data, offer and photos of the accommodation.
"We have already prepared this, so now we want to inspire providers to get started with that practice. When those for whom the platform was created start to use it, when we receive presentations of, for example, 50 apartments, we can group them as a proposal to the agencies. It will enable accommodation providers to get their contacts to interested parties who will be able to contact them directly and reserve accommodation," he explains.
For this year, the Tourist Organization plans to participate in tourism fairs, as well as to organize a prize game where users of social networks will share the photos of Herceg Novi motifs through their orders and thus directly promote the destination.
Although TO Herceg Novi plans to be more active in promoting city offer at tourism fairs this year, Obradovic said the focus is on digital marketing and countries with low-cost flights connecting to Montenegro. Activities are also ongoing to unify the entire destination offer, which will link accommodation facilities, restaurants and excursion, and tour agencies.
Selling arrangements for the Mimosa Festival
is gsolid, he says. Hotel Palmon Bay expects guests from Macedonia, and there is interest from across the region.
"We contacted agencies from Slovenia, Serbia, Bosnia, and Herzegovina, Macedonia and Montenegro and forwarded the offer. We've also created a digital presentation with all the events, from where only one click leads to accommodation offer. Agencies can enter into direct contact with the providers of the resorts or apartments," says Obradovic.
TO Herceg Novi already forwarded materials on the tourism offer to many agencies in the region, while for the summer tourist season they will expand to the European market.
The Tourist Organization will present this system, along with a digital presentation, at a meeting scheduled for Wednesday, 23 January at 7 pm in the Great Hall of the premises of the Municipality of Herceg Novi.
Obradović invited all accommodation providers to come to the meeting and begin creating their offer with the team of TO Herceg Novi, who will visit the accommodation facilities to develop promotional materials and forward them to the agencies all around Europe.