Traditional, Quality Montenegrin Honey is a National Brand

By , 13 Jul 2019, 00:47 AM Made in Montenegro
Traditional, Quality Montenegrin Honey is a National Brand Copyrights: Ministry of Agriculture and Rural Development of Montenegro

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12 July 2019 - The conclusions after the twenty-third Smell of Linden and Honey Festival recently organised in Cetinje are that due to the high quality to which domestic producers pay great attention, but also because of all the measures that are being taken to market original and safe products, traditional, autochthonous, quality Montenegrin honey can be considered as a national brand.

At the Smell of Linden and Honey Festival, all visitors could find honey from Mount Lovćen, sage’s honey, honey from Ljubotinj, mead, propolis, propolis drops, propolis spray, propolis balm, honey with black chocolate, bee wax etc.

Traditional Quality Montenegrin Honey Rightly Referred to as National Brand 3

Deputy Prime Minister Milutin Simović visited the manifestation at the Balšići market, which gathered 50 exhibitors from Montenegro and the region. During his visit to the Festival, Mr Simović concluded that he believes that by working together, Montenegrins can make an extra step in the production and placement of larger quantities of honey and honey products on the market. "The manifestation Smell of Linden and Honey Festival is the work of hardworking hosts - beekeepers who successfully connect their business with generous gifts of nature of this area, traditional, autochthonous, quality Montenegrin honey. This business is our chance and the opportunity we are trying to valorize, the joint efforts of the beekeepers, the Old Royal Capital of Cetinje, as well as other local governments, beekeeping associations and the Federation of Beekeeping Organizations and the Government, which has been creating more and more support to the agriculture sector, especially beekeeping for a number of years,” assessed Simović.

Traditional Quality Montenegrin Honey Rightly Referred to as National Brand 2

Opening the manifestation, the Mayor of the Old Royal Capital Cetinje, Aleksandar Kašćelan, estimated that thanks to the proactive policies and incentives of the Government of Montenegro, beekeeping is becoming more and more popular and more profitable. He assessed that in Montenegro, honey can be rightfully referred to as a national brand. "First of all, because of the quality to which domestic producers pay great attention, but also because of all the measures that are being taken to market the original and safe products. This is especially because of the good prospects for the placement of large quantities of the honey produced in Cetinje and generally Montenegro on European and other markets, which highly value brand and good image,” said Kašćelan.

The smell of Linden and Honey Festival 2019 was organized by the Association of beekeepers Cetinje, with the support of the Cetinje Municipality, the Tourist Organization of the Old Royal Capital and the Ministry of Agriculture and Rural Development.

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