"With a sustainable strategy for beach management that was developed for Morsko dobro, we proposed a new categorization of bathing resorts, so next to our hotel and public, in each coastal town, we will have them for target groups such as excursion, family, pet friendly, nudist and sport-recreational beaches," he pointed out.
Jelušić says that the plan for temporary objects in the area of Morsko dobro from 2016 to 2018, defines 359 beaches along the Montenegrin coast.
"A public call for leasing has so far has been given to 330 beaches, including 102 in Herceg Novi, 23 in Kotor, 21 in Tivat, 99 in Budva, 44 in Bar and 41 in Ulcinj," Jelušić said. They recently focused on innovating an existing model of beach management, leading to successful practices, and aiming to provide a quality tourist offer, competitive with similar destinations in the Mediterranean and in line with the long-term vision of the tourist development of Montenegro.
"The Croatian Consortium of Hotels and Destination Management from Zagreb, the Faculty of Tourism and Hospitality Management from Opatija, the Urban Planning Institute of Croatia and the Proficiscor from Zagreb, developed a Strategy for Sustainable Beach Management for JP Morsko which, after analyzing the existing condition on the Montenegrin beaches, proposed new categorization of beach resorts. By applying this strategy in the programs and plans from 2019, we will provide the themes of bathing resorts following tourist trends and demands. So, in addition to the hotel and public ones so far, we will have target groups of guests, such as excursion, family, pet firendly, nudist and sport-recreational, in each coastal town beach. For each category, specific standards and conditions for equipment will be prescribed," Jelušić explained.
He explains why it is important to restore beaches on the Montenegrin coast, and whether it is possible to continue this process naturally.
"The need to restore the beach came as a response to the question of the lack of natural sustainability of individual beaches. Most of the open sea beaches have a sustainable or surplus natural supply with sand, but we have a certain number of them especially in the Boka Kotorska Bay where their constant restoration is needed," said Jelušić.
When it comes to the Boka Bay zone, he points out that there is almost no natural sandy aggregate, and sea currents continually ruin the shore and take away the sand.
"The practice of developed maritime and touristic countries in this area is the artificial replacement of sandy masses on defective beaches. Most of these countries go a step further: they not only regenerate sand losses but by sandblasting, aggregates significantly increase the surface of the beach in relation to their natural capacity. Replenishing the beach is not just a tourist's need, but it also protects the existing coastal walls and forts. When replenishing the beach, JP Marine exclusively uses the natural materials and special granulation for every beach, and after approval issued by the Agency for Nature and Environmental Protection," explains Jelušić.
He add that we need new beaches, especially in Boka, which is now under further aggressive criteria of different degrees of protection.
"With the construction of new tourist capacities, additional pressure is created on the existing beach areas, so JP Morsko has recognized the need for a complete tourist offer of our country through the construction of new beach areas, especially in the Bar and Herceg Novi municipalities where we have a significant lack of natural beach areas for existing and planned infrastructure capacities. This is also evidenced by the results of the analysis of the existing situation in the mentioned Strategy for Sustainable Beach Management, because at this moment and at this stage of tourism development, Montenegro is missing about 200,000 square meters," says Jelušić.
Jelušić said that the highest lease of a beach costs 110,000 euro and the lowest 200 euro.
"As far as the price for rent, as per the current plan for temporary objects in the zone of the sea property from 2016-2018, the highest price was offered by the tenant Trsteno in the municipality Kotor and it is 110.000 euro. The lowest rent for the beach is in the municipality Herceg Novi in the amount of 200 euro," said Jelušić.
As for the temporary objects which do not look very nice on the coastline, i.e. the promenade, Jelišić emphasizes that the plan for temporary objects for 2016-2018 tried to make sure that the number of temporary locations is maximally reduced along the entire sea zone.
"We plan to make a new plan, which should come into force on January 1st, 2019, to further reduce this number, especially at locations where high standard catering establishments are already in place, as well as hotels with four and five stars. This trend, as I have already explained, we began to apply in Sutomore, but it will be followed by Budva and Ulcinj. This year, we expect new developments in the standards and appearance of the temporary buildings, to which the approval of a visual and functional solution in the area of Morsko dobro and in the area of local governments will be given by the chief city architect," concluded Jelušić.
Text by Dnevne novine, on June 11th 2018, read more at CdM