The Ministry noted participants had the opportunity to hear more about how to attract Chinese tourists, what to offer and how to best present tourism potential of the region on that huge market.
During his presentation “Tourism development on Montenegro’s example,” Davidović presented his country as a tourism destination, with results achieved, current trends and announcements of the tourism economy for the coming year.
“He emphasized that Montenegro was visited by 2 million tourists in 2017, for the first time in history, with nearly a billion euro income in the sector. Also presented were developing tourism projects in the coast and north of Montenegro, noting their potential for further growth of tourism traffic and an overall advancement of the destination,” a statement read.
Davidović also said the number of Chinese tourists in Montenegro is rapidly growing in the past several years. “During 2017, Montenegro was visited by over 23.000 Chinese tourists, which is a nearly 100% increase compared to 2016. According to currently available data on bookings and arrivals, Chinese tourists will be even more frequent in Montenegro this year, so growth is expected to continue. China is currently one of the most significant emitting markets in the world, with over 120 million tourists annually.”
The conference was organized by the Chinese-southeastern-European business association and the Silk Road International Chamber of Commerce – SRCIC). It was held under the patronage of the Croatian Tourism Ministry, bringing together investors and tour operators from China and presentations from companies in Croatia and Montenegro, in healthcare and nautical tourism sectors.
The Ministry delegation met with Vice President and General Secretary of the SRCIC Zhonghang Li, as well as market representatives in separate meetings.
Translated from Café del Montenegro, click here for the original.