January 11, 2019 - To promote a tourist offer based on an active holiday in nature, the National Parks of Montenegro (NPCG) participated at the Tourism Fair in Vienna together with the National Tourism Organization of Montenegro. In addition to representatives of NPCG and the National Tourism Organization, representatives of the Montenegrin tourist industry participated in the "Ferien Messe 2019" fair in Vienna, from 10 to 13 January.
Numerous visitors to the fair were interested in the tourist offer of all five national parks of Montenegro, hiking, mountaineering, biking, river rafting on the Tara, camping, as well as all other forms of an active holiday in nature.
NPCG continuously promotes the tourist offer based on active tourism and tourists increasingly want to visit and meet the five national parks. The beauty and untouched nature of the five national parks of Montenegro, with a variety of tourist offers, is one of the main motives of visiting our country.
The National Parks of Montenegro achieved a successful tourist season during the past year and the number of visitors from about 450,000 tourists, which is about 30% more than in 2017. Also, in co-operation with the National Tourism Organization, the NPCG participated in the most significant regional and international tourism fairs where they presented a tourism offer based on active tourism and received significant tourist awards. What has further enhanced the promotion of natural and cultural values and a variety of tourist offers was the design of mobile applications and platforms that interactively present numerous attractions of protected areas as well as the new visual identity of NPCG, which represents national parks as a brand.
For the tourism industry, the "Ferien" fair is the leading fair in the Austrian market, where all sectors of the tourism industry are present, and business users have the opportunity to establish valuable contacts with tour operators and the media from the Austrian market. The fair every year visits a large number of media outlets and more than 150,000 visitors.