Voli Trade Introducing Our Garden Fresh Products Project

By , 29 Mar 2019, 17:34 PM Made in Montenegro
Voli Trade Introducing Our Garden Fresh Products Project Copyrights: Voli Trade Photo

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29 March 2019 - Voli Trade company introduced Our Garden Project which is currently being carried out in Šas, near Ulcinj, where the agricultural production had developed at 70 hectares of land, which has not been used for 25 years.

"Products of this new project are already in stores and buyers have the impression that they got them from their garden since everything is so fresh," said Paul Foli, member of the Board of Directors of Voli Trade company.

Foli spoke about the plans of Voli Trade and announced the possibilities of extending activities abroad. He also said that the domestic market offered excellent chances.

“We are successful, people from the region know us, so, there is a possibility of extending activities abroad. For example, tourists from Serbia already heard about Voli Trade. They come to Montenegro, see our brand, and they like it. The turnover in the stores at the seaside doubles thanks to the clients outside Montenegro. We are constantly searching for the opportunities, but we also never forget that the domestic market is our great opportunity too”, said Foli.

He explained that it is possible to increase the share of the Montenegrin market by modernizing existing stores, with their better and more appealing appearance, with better training of the staff and seasonal orientation.

"Logistics and Distribution Center of Voli Trade is a success story, and we are very satisfied with this investment,” said member of the Board of Directors of Voli Trade company. 

“One-third of everything we sell goes through the LDC. This way, we provide our services for the clients in the wholesale more professionally and efficiently. Therefore, the whole company has two functions - taking care of 70 selling stores, and providing services for the wholesale, restaurants and small chains. Now, we can deliver packages to LDC first and then send them to the store, when necessary. That means our goods are fresher and our clients appreciate that,” pointed out Foli when speaking about Our Garden Project.

Voli Trade Introducing Our Garden Fresh Products Project1

He also emphasized that Voli Trade is a success story and that the employees should not worry about their job.

He made a comparison with some trading chains in Europe and stated that they could still work on some technological solutions.

“It is still the case that the employees here measure fruit and vegetables. That is old-fashioned from the aspect of costs and speed and efficiency,” said Foli.

There is so much more positive atmosphere and enthusiasm in Voli Trade than in many western companies.

“What has been maintained in Voli Trade is the soul, the spirit. The owner knows most of the employees; personally, the employees know each other, and it is so much easier to overcome challenges if the management is not divided from its people. I am sure many western companies would love to be able to copy that, but they cannot find the right way,” concluded Foli.

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