20 May 2019 - The Ministry of Economy of Montenegro announced a public competition for the selection of the logo and slogan of the national brand of Montenegro to complete the state's visual identity. The award for the best solution is 10 thousand euros, said the official statement by the Ministry.
The Ministry of Economy pointed out that the competition is international and that both individuals and groups of authors have the right to participate.
"The timeframe for submitting applications is from May 21 until July 4, 2019," the Ministry stressed, adding that the rules and further information on the competition will be published on their website on May 21.
The national brand, from the aspect of the Ministry of Economy, includes the perceptions of people about a particular country in different areas, such as tourism, exports, investment and immigration, government, culture and heritage and people living in the country.
"Accordingly, the development and improvement of the national brand will positively affect these segments, which are crucial for the economic growth and development of a single country. A strong national brand encourages the flow of foreign direct investments, both in the strategic branches of the economy, such as energy, tourism, and agriculture, as well as in other branches, "the Ministry said.
As stated in the announcement, to adequately position Montenegro in the world of the foreign public, and starting from the results obtained by researching the perception of the domestic and foreign people, it was clear that it is necessary to create a new visual identity, that is, a logo.
"The visual identity of the national brand should unify the specificities of Montenegro and uniquely maintain them, so that through a graphics solution and a synchronized and comprehensive message, Montenegro could position itself on the international market. The proposed solution should enable an absolute positioning of the state of Montenegro as a whole, "the Ministry of Economy explained.
