24 April 2019 - 'Good, Better, Homemade' is the new slogan of the project Homemade flavours initiated by the Government of Montenegro in cooperation with the Chamber of Economy and the businessmen from the tourism sector, to improve the placement of domestic products in tourism consumption.
On April 24, National Tourism Organization of Montenegro organized a press conference, during which the representatives of this organization presented the newly created slogan and the new logo of this project, to intensify activities on promotion of placements of domestic products in hotels and restaurants.
Deputy Prime Minister and Minister of Agriculture and Rural Development Milutin Simović assessed that the projects Buy Local and Homemade Flavours actively promote the partnership and cooperation between the Government, businesspeople and consumers.
"By cooperation, producers ensure the placement of products, while entrepreneurs in tourism and trade can enrich their assortment and offer quality and fresh products with more colour, better aroma and more flavour to the citizens and tourists. This partnership is also a method to preserve our tradition, culture, specificity, autochthonous products and to strengthen our tourism brand, "said Simović.
As he further explained, the diversity, quality and speciality of Montenegrin culinary offer, connected with traditional hospitality, represents an important segment of the tourist offer. "Guests recognise Njeguška pršuta (English: Smoked Ham from Njeguši), Crmničko wine, local cheese from Pljevlja, Kolašin, Kuči and many other products. They recognise olives and olive oil from Bar and Ulcinj, wild orange jam, smoked carp, raštan from Podgorica, pastry from Zeta, homemade pies and fried dough, honey from Cetinje and the list goes on, “ Simović pointed out.
The results of a recent survey show that joint projects in relations to the promotion of the placement of domestic products yield results and that the increased presence and visibility of domestic products lead to improved perception of consumers.
"We have to be persistent, because changing consumer habits is a long-term process, and it is especially important to be persistent in raising confidence in ourselves and domestic values," Simović highlighted. He reminded that the Government, through numerous programs and measures, year after year increasingly supports the producers' efforts towards continuous improvement of the quality and safety of food.
State Secretary in the Ministry of Sustainable Development and Tourism Damir Davidović said that Homemade flavours could become a special segment of Montenegro's tourist offer based on gastronomic offer, not only in the domestic market, but also in all regional and foreign markets to attract as many tourists as possible.
The project Homemade flavours were launched as the second phase of the Program Buy Local, implemented by the Ministry of Sustainable Development and Tourism, the National Tourism Organization of Montenegro, the Investment Development Fund and the Chamber of Economy of Montenegro.
