June 05, 2018 - "Džada Film Fest" is a festival that has become a tradition in Podgorica. It will be organized for the fourth time from June 4 to 10 in the streets of Podgorica. The festival is hosted by the marketing agency Link Creative Studio.
Nina Lončar, a representative from Link Creative Studio, announced this year’s festival a week ago. She spoke about the festival as an annual event in Podgorica, and she was proud of the fact that each year, Džada Film Fest creates numerous innovations to attract people of all ages: “The fourth edition of the festival brings us a novelty within this year’s program. Given a large number of young people, our faithful companions, we have decided to create a new content called "Džada Junior" within the "Džada Film Fest." That day will be devoted not only to adults but primarily to the younger population.”
From the first edition of the Džada Film Fest, the event had fulfilled all conditions to be a green festival. By stopping traffic on several main roads, the presence of CO2 in the air in the frequency parts of the city decreases. As organizers, who by their own actions want to contribute to raising awareness about the importance of reducing the carbon footprint, we decided to go one step further this year. All the films will be projected on a big screen with the help of solar energy, using the equipment for solar cinema,” said Ms. Lončar.
Aleksandra Kiković, the President of United Nations Development Programme in Montenegro, took part in the announcement of the festival. She said that the UNDP Montenegro supports all forms of implementation of Green Movement in Montenegro: “Our ability to innovate is endless and exciting. UNDP is expanding its circle of friends and members of the Green Movement in Montenegro. The festival season in Montenegro is practically starting with the Jada Film Festival, and green festivals that apply environmental protection measures and promote environmental activism in the world have long since become a norm. Green festivals encourage visitors to discover how to live healthier, develop a long-term behavior change and a responsible attitude towards the environment. The features of the green festivals are reduced use of plastic, recycling of waste, use of ecological materials, LED lighting and solar sound carriers, etc. But the most important is that they are key to promoting the idea of sustainable development among young people by offering numerous opportunities for audience participation in activities - to highlight sustainability issues innovatively and interestingly.”
Drago Đeković, Manager of the Capital City, was also present at the conference about the presentation of the Džada Film Fest. He expressed his satisfaction with the organization of the festival, and said that the festival has full support of Podgorica’s management: “Over the past three years, the capital city supports a large number of events that promote not only culture through their content and quality organization, but through their programs that make a significant contribution to the development of Podgorica and Montenegro. This year the capital also provides support to the "Džada Film Fest", this traditional event, which, in a conceptual sense, gives a special stamp to Podgorica, transforming its busy city zones into "oasis" for socializing and enjoying interesting cultural content in the open, and on the reputation of the world's metropolises.“
The Jada Film Fest 2018 is organized in cooperation with the Montenegrin Film Archives, supported by Mtel as a general sponsor, UNDP as a partner of the Green Festival, as well as the sponsors of the Capital City of Podgorica, the Secretariat for Culture and Sport of the City, the Ministry of Culture of Montenegro, the Embassy of the Republic Croatia in Montenegro, French Institute, and numerous friends and media who have recognized the importance of this traditional cultural event.
The fourth edition of the Džada Film Festival in 2018 will feature seven European films. The first film played on June 4th in Svetozara Markovića Street in Podgorica, was the film "Kad porastem biću kengur", a Serbian comedy film directed by Radivoje Andrić.