Safe Travels Labelling Interesting For Tourism Industry in MNE

By , 29 Nov 2020, 20:54 PM Business
Safe Travels Labelling Interesting For Tourism Industry in MNE Safe Travels Logo, Source: NTO

November 29, 2020 - Safe travels in Montenegro has 29 companies, mostly hotels, several travel agencies, as well as the national airline Montenegro Airlines (MA) listed, while procedures for another number of entities are underway, the National Tourism Organization (NTO) announced.

The NTO told Pobjeda that the tourist industry is very interested in using the label.

The World Tourism and Travel Council (WTTC), which represents the global private travel and tourism sector, has awarded Montenegro the international Safe Travel label.

It is a specially designed label, due to the health crisis Covid-19, which allows passengers to recognize destinations and companies around the world that have adopted global standards of health and hygiene as a crucial prerequisite for safe travel.

The NTO said that, in the given circumstances, it is a necessary step for gaining the trust of tourists and the recovery and sustainable development of the sector, which is of strategic importance for the Montenegrin economy.

"It is essential for the safety protocols and measures adopted by the Institute of Public Health (IPH) in the field of tourism to be implemented, to make the stay of tourists in our country as pleasant as possible and to protect the health of all tourists," said the NTO.

NTO is the holder of the label in Montenegro. All interested participants in the tourism sector can apply for use, such as hotels, restaurants, airlines, tour operators, transport providers, airports, and others, with the obligatory condition to meet and implement the standards defined by health protocols.

"Using the Safe travels label is free. Among the current carriers are many other European countries such as Croatia, Bulgaria, Slovenia, Iceland, Portugal, Turkey, Ukraine, some provinces of Austria, Russia, Spain, and Great Britain. And tourist destinations on the American, African and Asian continents, ” said NTO representatives.

"Having in mind the current health situation facing the whole world, this label can be a powerful marketing tool. For both the foreign tourism industry and tourists, safety is more important than ever, and this label indicates that the tourist entity applies hygiene and health recommendations, measures and protocols ”, explained the NTO.

The participants of the tourist economy from the coastal municipalities, Podgorica, Nikšić, Kolašin, Mojkovac, and Žabljak have shown significant interest so far.

"We hope that the number of users will grow day by day, which will show that we are responsible as a destination and that the safety of tourists and all citizens is our primary concern," said the NTO.

Source: MINA

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