Rada Mineral Water Factory Starting Juice Production

By , 01 Sep 2019, 12:27 PM Business
Rada Mineral Water Factory Starting Juice Production Copyrights: Rada Water Group

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01 September 2019 - Rada Mineral water factory from Bijelo Polje plans to start exporting products as of September, and it will soon begin the production of juices, flavored water and probably energy drinks.

Co-owner of Water group company from Kolašin Boris Rašković said that so far they had been focused on the domestic market only.

"We have planned some new products from the beginning. As for juices and flavored water, we expect that phase to begin next year. We are making plans for starting exporting next month. That is something new, we haven’t done that so far," said Rašković.

Water group bought last year Bjelasica Rada company from Bijelo Polje. It plans to cover the Montenegrin market with Rada products as much as possible, reported Cafe del Montenegro.

Water group co-owner says that they will have a lot of work to do in Montenegro.

"We are not very satisfied with what we have done so far because the market is much bigger and it could be covered better. The market is a living organism and must be dealt with in the long run," pointed out Rašković.

He also said they operated in accordance with plans.

"We were a little late, but we are satisfied anyway. It was not simple to enter the market. The very beginning of the season wasn’t very satisfactory, but we managed to go even beyond our expectations," stressed out Rašković.

Representatives of Water group point out that they are very satisfied with the reaction of buyers.

"They are happy and we are happy. We expect September and October to be strong," stated Rašković on this occasion.

The factory currently county 20 employees. The number is expected to increase with the market opening.

"Increasing production requires investments. I will not provide you with details now, and we have not made our decisions yet. But there will definitely be more investments in the factory, infrastructure, sale network," concluded Rašković.

Read more news about business in Montenegro at TMN's dedicated page.

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