December 18, 2018 - Last night, certificates were awarded to the students of the training 'Modern communication FOR modern business', which was organized at the New Year's Cocktail Party of the Association of Montenegrin Managers (AMM).
The cocktail party, along with a great presence of the government, diplomatic corps and managers of Montenegrin companies, marked the 5th anniversary of AMM's successful work.
This training proved to be very necessary both for the private sector and the state sector. Therefore, we are planning to continue soon, so the new cycle, with the same concept and lecturers, will begin already on March 1st, 2019, announced the president of the PR Committee and marketing at the Association of Montenegrin managers and coordinator of the training project Ana Martinovic.
"After these 30 trainees who have successfully completed the training, we already have an interest in the new training cycle, which we plan to continue in cooperation with the Human Resources Management Department, and on this occasion, I am most warmly thanking on behalf of the AMM," Martinovic said. She said that the training concept and lecturers will be the same, and the lectures will be held at the Human Resources Directorate.
"Whichever managerial level you are at, whether you are the director, the minister, the assistant minister, the assistant director, the head of the cabinet or PR to manage communication is a daily part of your business. Without modern communication, you cannot present your ideas and products well, or everything you do in a company or institution. Without the application of the concept modern communication, there is definitely no modern business," Martinovic said.
Jelena Kaluđerović, PR manager of HP "Budvanska Rivijera", as one of thirteen lecturers, thinks that the training was very successful.
"When education is concerned, we need to know that learning is never enough, we learn while we are alive, and that means we will be able to follow trends only if we are dealing with PR, marketing or any other business," said Kaluđerović.
She said she was honored to have had the opportunity to be one of the lecturers and she succeeded in presenting the most current trends in digital marketing, in the field of blogging and influential marketing, to the participants.
Director of PR & Media Consultancy (PR Center), Milena Kalezić, pointed out that knowledge and experience should be shared.
"My first assessment of the whole concept is one great thank you note to Ana Martinovic and the Association of Montenegrin managers, who brought together those who know how to communicate and gather those who have been doing it for the last ten, 15 years, to learn and improve their skills every day. That's what they accomplished and learned through their everyday work, whether they work in the private sector, in public institutions, and shared with those who are willing to invest in their knowledge," said Kalezic.
On the other hand, she added, all participants who successfully and actively followed this training should be praised, they invested in their knowledge, became competitive in the labor market, and most importantly learned to communicate even more successfully.
We are looking forward to a new cycle of socializing with some young people who are willing to invest in their knowledge or those that are targeted by their managers and institutions in which they find it important for them to learn more and follow the trends of communication," said Kalezic. Public Relations Officer of the Police Directorate, Tamara Pavićević, said that Modern communication for modern business is a modern training for all those who, as she stated, want to deal with communications or already do this through performing their duties and tasks either in the public or in the private sector.
"This training has refined the knowledge of the participants in the field of internal and external communication, in the areas that matter to them, from the beginning to the end, how to communicate in contemporary society. My lecture was about crisis communication that is everyday life in PR, marketing, and communication," Pavicevic said.
According to her, crisis communication is specific and one should invest knowledge and effort in it, stating that the entire team should be included in order to be successfully implemented.
Training attendant Nevena Keković, director of the Institute "Dr. Simo Milošević", said that the training was very comprehensive, assessing that she had at least achieved the expectations of the participants.
"I think that training is something that is important to recommend to every next generation of students and to anyone who might be interested in this type of training, because investment in knowledge, in terms of time and finance, is always something that will be valuable in various spheres, and this training is something that justifies everything invested," said Keković.
Training attendant Mirha Tahirovic, from the PR service of the Parliament of Montenegro, said that she is very pleased to find herself among the participants of the Contemporary Communication Course for Contemporary Business.
"Training is a great opportunity to learn something new from the field of communication. As we have heard many times during training, communication is the key to good business and modern functioning. My warm recommendation is for everyone involved in communication and public relations to attend this training," said Tahirovic.
Text by Vijesti online, on December 14th 2018, read more at Vijesti
